The revised edition of Robert Stern’s book brings India’s story up to date. Since its original publication in 1993, much has altered and yet central to the author’s argument remains his belief in the remarkable continuity and vitality of India’s social systems and its resilience [...]

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive adv[...]